Last week you selected a topic and began conducting research for your Media Analysis Project. Now it is time to use that research to formalize your thesis and create an outline for you paper. If you put in a good effort here, the act of actually writing the paper will be much easier.Even though this paper is an analysis using a specific approach, it needs to have a thesis. This thesis should frame the way you choose to approach the six perspectives. Click the link below for an example.Example ThesisYour outline should show the key points you will bring up in the paper. You will want to start to integrate your research in support for your key points. You can use the example outline linked below as a guide.Example Outline
Media Analysis Project – Thesis and Outline
EXAMPLE MAP PROJECT OUTLINE & THESIS STATEMENT: Use this as a helpful document. Follow the information on this outline to help you develop your own MAP project. Your outline should provide a great deal more information than this example. This is only to get you started. Include a rough idea of at least 2 of the 4 academic sources you will be using for full points. Come to the ADOBE Week 4 and 5 sessions for more assistance in this area. Use the video tutorial for your media type choice (ex: television, film, website, etc) to get ideas of what to look for. The etextbook only gives background/comprehensive information, but will NOT walk you through how to conduct your analysis. (Upper Left corner box of main course pg) GRADING RUBRIC – how to get points (see full detailed grading rubric attached to Week 4 announcement and the outline template below) Outline & Thesis Template INTRODUCTORY PARAGRAPH Identify your media choice. Why you have chosen this type of media? What will you prove about the VISUAL ELEMENTS & CUES used in this media choice? ***Last sentence of the introductory paragraph is the thesis statement: DO NOT USE THIS THESIS, BUT DEVELOP YOUR OWN IN THE SAME MANNER: THESIS statement example: “Using the six perspectives, this paper will identify how the media producers of The Big Bang Theory purposely use visual cues to emotionally engage the viewers to be accepting of technologically-intellectual social culture.” Ask yourself….what will this paper show readers about how the visual elements are used to send a message to the viewers? BODY / PARAGRAPHS ( Begin each paragraph with a main point, provide SPECIFIC VISUAL EXAMPLES from your media that demonstrate that point, and conclude with a sentence regarding how this supports your main thesis statement.) PERSONAL PERSPECTIVE What are the main visual elements that attracted you to this piece of media? (Use the suggestions from the MAP video tutorial on the main course page for additional help). Give SPECIFIC VISUAL EXAMPLES from the media to support your points: see box of what a “specific visual example” is at the end of this outline template. Option: provide support from academic sources to prove your point. (Try for at least one quote per perspective from a scholarly source). Be sure to point out how this paragraph/point proves your main thesis statement. HISTORICAL PERSPECTIVE What are the main visual elements that demonstrate this perspective? (Use the suggestions from the MAP video tutorial on the main course page for additional help). Give SPECIFIC VISUAL EXAMPLES from the media to support your points: see box of what a “specific visual example” is at the end of this outline template. Option: provide support from academic sources to prove your point. (Try for at least one quote per perspective from a scholarly source). Be sure to point out how this paragraph/point proves your main thesis statement. TECHNICAL PERSPECTIVE What are the main visual elements that demonstrate this perspective? (Use the suggestions from the MAP video tutorial on the main course page for additional help). Give SPECIFIC VISUAL EXAMPLES from the media to support your points: see box of what a “specific visual example” is at the end of this outline template. Option: provide support from academic sources to prove your point. (Try for at least one quote per perspective from a scholarly source). Be sure to point out how this paragraph/point proves your main thesis statement. ETHICAL PERSPECTIVE What are the main visual elements that demonstrate this perspective? (Use the suggestions from the MAP video tutorial on the main course page for additional help). Give SPECIFIC VISUAL EXAMPLES from the media to support your points: see box of what a “specific visual example” is at the end of this outline template. Option: provide support from academic sources to prove your point. (Try for at least one quote per perspective from a scholarly source). Be sure to point out how this paragraph/point proves your main thesis statement. CULTURAL PERSPECTIVE What are the main visual elements that demonstrate this perspective? (Use the suggestions from the MAP video tutorial on the main course page for additional help). Give SPECIFIC VISUAL EXAMPLES from the media to support your points: see box of what a “specific visual example” is at the end of this outline template. Option: provide support from academic sources to prove your point. (Try for at least one quote per perspective from a scholarly source). Be sure to point out how this paragraph/point proves your main thesis statement. CRITICAL PERSPECTIVE What are the main visual elements that demonstrate this perspective? (Use the suggestions from the MAP video tutorial on the main course page for additional help). Give SPECIFIC VISUAL EXAMPLES from the media to support your points: see box of what a “specific visual example” is at the end of this outline template. Option: provide support from academic sources to prove your point. (Try for at least one quote per perspective from a scholarly source). Be sure to point out how this paragraph/point proves your main thesis statement. CONCLUSION PARAGRAPH Restate your thesis statement. Review the main proving points (not details, but an overall summary oh what you learned). Provide a closing argument for your readers regarding what you have proven about the VISUAL messages sent to viewers in this media choice. Examples of a SPECIFIC VISUAL EXAMPLE for a part of the VISUAL analysis: “The use of Gestalt theory common fate is evident in the scene where the FedEx box clearly makes it back to the woman who created the wings logo/image……..” “The use of the color red on the lady’s hat demonstrates the……” “The use of computerized enhancement is evident in the creation of zombies…..” “The use of the upward camera angle demonstrates…..” “The use of images of the child next to the man holding a gun demonstrates the …..” “The use of poodle skirt clothing and bobbed hairstyle shows…..” Grading Rubric WEEK 04 MAP – OUTLINE & THESIS CRITERIA: POINTS: A strong thesis is clearly stated outlining the purpose of the assignment and the main objectives covered in the analysis. 40 Outline supports the thesis in terms of approach to the analysis of the topic and shows how they will approach the 6 perspectives. 40 Outline is logically organized; formatted as an outline. 10
Media Analysis Project – Thesis and Outline
MEDIA ANALYSIS PROJECT 4 Media Analysis Project Name: University Affiliation: Date: Media Analysis Project For my media analysis project, I would like to analyze the internet. The particular website being the company website of Kendra Scott Inc. I have developed much interest in the internet due to the revolution it has brought to the world. Personally looking at the work being an e-commerce website, I just like the easy navigation that it has based on the menu buttons. Website development has evolved just after the introduction of the internet. Before that, it was difficult to learn about the happenings on the other side of the world, but now it is very easy to use the web to look at such information. It started way in the 1960s when the first Wide Area Network was introduced and highly embraced in early 1980 when the Local Area Network was introduced. After that enormous improvements were made including the manufacture of the best world browsers. Looking at the website, it is obviously visible how the text, image and the Hyper Text Markup Language has been used to come up with the magnificent work. Thus it remains the responsibility of the designer to ensure that the website is updated with the latest, legal and legitimate information for the site visitors. It is very easy to understand the website just like the other website because of the use of common symbols and words like “Home”, “Shop”, “Blog”, “Contact Us”, “About Us” and “Privacy Policy” which are the common understandable language used to navigate a website (UNESST , Ślęzak & FGIT, 2011). Thus this website is so good unlike other company websites because with this; the company is able to monitor its customers, receive orders from their customers and fulfill them just from the website, unlike others of which, one must walk into the physical shop. Being granted the permission to analyze the internet, I will look into the websites and unleash useful information that makes it a useful media of today and the future (Altheide & Schneider, 2013). References Altheide, D. L., & Schneider, C. J. (2013). Qualitative media analysis. Los Angeles: Sage Publications. UNESST (Conference), Ślęzak, D., & FGIT 2009. (2009). U- and E-service, science and technology: International conference, UNESST 2009 : held as part of the Future Generation Information Technology Conference, FGIT 2009, Jeju Island, Korea, December 10-12, 2009 proceedings. Berlin: Springer. Hopkinson, M. (2011). The project risk maturity model: Measuring and improving risk management capability. Farnham, Surrey, England: Gower
Media Analysis Project – Thesis and Outline
The following is adapted from the work of Paul Martin Lester. In order to find meaning from a visual message, you need to learn a systematic way for studying images. Make an inventory list of every element in the image, Note the lighting used in the image, Note any eye contact by subjects in the image, Note the visual cues of color, form, depth, and movement, Note how the gestalt laws apply toward the composition of picture, Note any semiotic signs that are a part of the image’s content, and When you’ve gone through the six steps noted above, it’s time to apply the six perspectives for visual analysis to the piece. Each perspective is noted below. Personal Perspective – Gut Reaction Rick Williams’ Omniphasism (all in balance) or Personal Impact Analysis What is the picture’s story? List primary words. List associative words. Select most significant associative words. Pair up primary & most significant associative words. Relate word pairs with your own feelings. Relate any inner symbolism. Write a brief story concerning personal insights. Historical Perspective – The image’s place in history When do you think the image was made? Is there a specific style that the image imitates? Technical Perspective – Consider the process decisions How was the image produced? What techniques were employed? Is the image of good quality? Ethical Perspective – Moral Responsibility Was the image maker socially responsible? Has any person’s rights been violated? Are the needs of viewers met? Is the picture aesthetically appealing? Do the picture choices reflect moderation? Is the image maker empathetic with the subject? Can all the image choices be justified? Does the visual message cause unjustified harm? Cultural Perspective – Societal Impact What is the story and the symbolism involved with the elements in the visual message? What do they say about current cultural values? Critical Perspective – Reasoned Opinion What do I think of this image now that I’ve spent so much time looking and studying it?
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