Carrie owns a chain of furniture and home appliance stores. She has noticed that college students andnewly married couples are often disappointed in the furniture they can afford. Her business idea is tocreate a new line of beautiful, durable furniture at low prices. Because she already owns stores, she has aset process for operations in place. Her designers will work with manufacturers to create a plan for reusingexisting production processes. They will buy materials and inventory in bulk. They will use flat packagingand large volumes. Her stores are located close to major cities.Recently, Carrie’s competitor, which is known for its line of kitchen appliances, has introduced new kitchenproducts. This company has also started giving coupons to customers. After noticing the competitor’spopularity, Carrie’s marketing team launched a similar marketing strategy. They introduced new kitchenproducts, and they promoted them using various social media platforms.
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